# Audience analysis · [Document or proposal] · [Date] **Narrowed objective (one sentence):** [Action] by [decider] by [date], scope: [included / excluded] **Decision type:** One-way door / Two-way door / Split (explain) **Document type:** Email / One-page proposal / Decision memo / Six-page narrative / PR/FAQ ## Readers | Reader | Role in decision (decide / veto / advise / execute / informed) | What they know | What they believe now | What they care about and are measured on | What they fear | How they will read it | Lead appeal (ethos / pathos / logos) | |---|---|---|---|---|---|---|---| | | | | | | | | | | | | | | | | | | | | | | | | | | | ## The objection most likely to sink this [Who holds it, in their words, and how the document answers it] ## Curse-of-knowledge check Terms, acronyms and references a reader outside the work won't know: - [Term]: define / remove ## Pre-wiring plan | Reader | Share draft by | Channel | Their feedback | How the document changed | |---|---|---|---|---| | | | | | |