<!-- Executive email (BLUF) · from Chapter 34 of The Product 360 Handbook -->

Subject: [Decision needed / FYI / Approval needed] by [date]: [the ask in under ten words]

[Name],

[The ask in one sentence that can be answered with one word.] [The date and why.]

- [Reason 1, one line]
- [Reason 2, one line]
- [Reason 3, one line]

[Cost of saying no, one sentence.] [What you'll do if you hear nothing, and when.]

Full proposal: [link]

[Your name]

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Checks before sending:
- Under about 150 words.
- The first line works alone in a preview pane or an AI summary.
- First line tailored to this reader's main concern.
- Every number checked against its source.
