<!-- Data story outline · from Chapter 35 of The Product 360 Handbook -->

# Data story · [Topic] · [Audience] · [Date]

## Big Idea
[One sentence: point of view plus what's at stake]

## What the audience expects to see
[Their current belief, named before the new finding]

## The chart that proves it
- Action title (full-sentence takeaway):
- Chart type and why:
- What to highlight (color or emphasis):
- What to gray out or remove:
- Annotations (events, launches, changes):
- Source and date range:

## Context chart (optional, at most one)
- Action title:
- Why the main chart needs it:

## Uncertainty
- Range or confidence interval:
- Sample size (n) and time period:
- Method in one line:
- Estimative words used, with their numeric meaning:
- What this data can't tell us:

## Findings (what the data shows)
1.
2.

## Recommendation (what we propose to do; kept separate from findings)
-

## If the audience accepts the data but rejects the recommendation
Options to offer: