<!-- Executive briefing outline · from Chapter 35 of The Product 360 Handbook -->

# Executive briefing · [Topic] · [Date]

**Presenter:** [PM]   **Decision maker:** [Name]   **Pre-read sent:** [Date]

## 1. The ask and recommendation (first 60 seconds)
- We are asking you to: [decision]
- We recommend: [option], because [one sentence].
- If we don't decide by [date]: [consequence].
- Format note to say aloud: "Summary first, then discussion. Detail is in the appendix."

## 2. Context (Situation, Complication, Question)
- Situation (what we all agree on):
- Complication (what changed):
- Question (what we must decide):

## 3. Supporting arguments (one action title and one chart each)
1. [Action title] · Evidence: [chart or data] · Source:
2. [Action title] · Evidence: · Source:
3. [Action title] · Evidence: · Source:

## 4. Options and trade-offs
| Option | What we get | What it costs | Main risk | Our view |
|---|---|---|---|---|
| Recommended | | | | |
| Alternative | | | | |
| Do nothing | | | | |

## 5. Risks and what would change our mind
- Risk · Mitigation · Owner
- We'd change our recommendation if: [evidence]

## 6. Next steps if approved
| Step | Owner | Date |
|---|---|---|
| | | |

## Appendix index
| Slide | Covers | Likely question it answers |
|---|---|---|
| A1 | | |