<!-- Presentation plan · from Chapter 35 of The Product 360 Handbook -->

# Presentation plan · [Meeting] · [Date]

**Presenter:** [PM]   **Slot:** [minutes]   **Format:** In person / Virtual / Hybrid / Recorded

## The decision
- Decision this meeting exists to make:
- Decision maker:
- People who can block it:
- Cost of not deciding (or of deciding late):

## Audience analysis
| Person | Role in the decision | What they know | What they believe today | What they fear | What they need to leave with |
|---|---|---|---|---|---|
| | | | | | |

## Objective
- They will **know**:
- They will **feel**:
- They will **do**:

## Big Idea (one sentence)
[Audience] should [act or believe] because [our point of view], and if they don't, [what's at stake].

## The hero
Who changes as a result of this presentation, and what stands in their way:

## Mode
Pre-read plus discussion / Talk with visuals / Written update only / Async video. Why this mode:

## The 3-minute story
[Big Idea plus the two or three most important supporting points, written as you'd say them]

## The 5-minute cut
What survives if the slot shrinks:

## Evidence needed
| Claim | Evidence | Source | Owner | Ready? |
|---|---|---|---|---|
| | | | | |

## The ask (exact words)
"[...]"

## Success signal
How we'll know afterward that the objective was met: