<!-- 30/60/90 plan for a Product 360 · from Chapter 37 of The Product 360 Handbook -->

# 30/60/90 plan · [Product surface area] · Start date [date]

**PM:** [name]   **Manager:** [name]   **Reviewers:** [peers, engineering lead, design lead]
**Last updated:** [date]   **Status:** Draft / Agreed with manager / In progress / Closed

## Scope paragraph
[One paragraph: products, customers, teams, revenue. Note any boundary disputes and their decision log IDs.]

## Expectations agreed with my manager
- What success looks like at day 90:
- Decisions my manager expects me to bring:
- How and how often we'll review progress:

## Days 1 to 30: learn and anchor
**Goals:**
-
**Artifacts to deliver:** Product 360 index (spine 1), stakeholder map and DACI draft (spine 12), decision log opened, gap list, urgent event artifacts: [list]
**Grilling sessions:** facts only. [Dimensions and dates]
**File-mode questionnaires sent to:** [owner: dimension]
**Listening tour:** [names and roles, including at least five customers across the buying group]
**Early decision to land:** [decision, decider, date]
**Exit criteria:** gap list approved; index published; stakeholder map reviewed by manager; one decision logged
**Risks:**

## Days 31 to 60: decide and build the spine
**Goals:**
-
**Grilling sessions (dependency order):**
| Dimension | Mode (live / file) | Date | Participants | Log ID |
|---|---|---|---|---|
| Customer | | | | |
| Strategy | | | | |
| Business | | | | |
| Measure | | | | |
| Build | | | | |
| Go-to-market | | | | |
| AI (if AI-powered) | | | | |

**Artifacts to deliver:** spine 2 to 9; AI four if applicable: [list]
**Stakeholder reviews:** [artifact: reviewer]
**Consistency audit date:** [day 60]
**Exit criteria:** spine 2 to 9 drafted from approved logs; audit run; every contradiction fixed or logged
**Risks:**

## Days 61 to 90: operate and prove
**Goals:**
-
**Cadence started:** weekly exception brief from [date]; monthly roadmap refresh on [date]; QBR on [date]
**Artifacts to deliver:** operating cadence (spine 10), lifecycle stage assessment (spine 11), event artifacts: [list with dates]
**Health review date:** [date]
**Exit criteria:** four weekly cycles run; QBR held from the 360; health review scored against Appendix C; next quarter's focus dimension chosen
**Risks:**

## What I will not do in the first 90 days
-
-

## Day-90 close
**Premortem for next quarter:**
**Weakest dimension and next quarter's focus:**
**Open grilling items carried forward:** [count and IDs]