<!-- Customer journey map · from Chapter 01 of The Product 360 Handbook -->

# Journey map · [Persona] · [Scenario] · [Date]

**Journey type:** Buying journey / Usage journey   **Evidence:** [sources]

## Lens
- Actor:
- Scenario:
- Expectations:

## Experience
| Phase | [Phase 1] | [Phase 2] | [Phase 3] | [Phase 4] | [Phase 5] |
|---|---|---|---|---|---|
| Actions | | | | | |
| Thoughts | | | | | |
| Emotion (−2 to +2) | | | | | |
| Touchpoints | | | | | |
| Backstage (who at our company is involved) | | | | | |
| Pain points | | | | | |

## First value
The moment the customer first gets the outcome they bought: [describe]. Median time to reach it today: [time].

## Opportunities
| Opportunity | Phase | Owner | Metric | Priority |
|---|---|---|---|---|
| | | | | |