# Product hypothesis · [Product or initiative] · v[n] · [Date] **Owner:** [PM] **Status:** Draft / Testing / Confirmed / Revised / Killed ## Customer hypothesis We believe [specific segment, role and context]... ## Problem hypothesis ...experience [problem] when [situation], which costs them [measurable consequence]. ## Solution hypothesis We believe [solution concept] will solve this. We will know we are right when [observable signal] reaches [threshold] within [timeframe]. ## Growth or buying-process hypothesis We believe customers will discover and adopt this by [channel or buying process], and that [buying-group gate, such as security or procurement] will approve it because [reason]. ## Business outcome If the hypothesis holds, the business outcome is [metric and target]. The customer outcome is [metric and target]. ## Riskiest assumptions (from the assumption map) 1. [Assumption] · Type: desirability / feasibility / viability / adoptability · Test: [smallest test] · Signal: [what would falsify it] 2. 3. ## Evidence log | Date | Source (interview, data, test) | What we learned | Effect on hypothesis | |---|---|---|---| | | | | | ## Decision [Proceed / pivot / stop], decided by [name] on [date]. Reason: [one paragraph].