Product 360Handbook
Curated by Arunabh Bhattacharjee Summary
E
References

Course Map

How each chapter maps to the Product Management 360 certificate courses.

This appendix maps handbook chapters to the Product Management 360 certificate. It is independent and is not affiliated with or endorsed by Cornell University or eCornell. Part IV covers the data topics through decision questions, evidence and verified AI-assisted analysis.

Handbook chapterCertificate course
01 Developing a Product Hypothesis and PersonasDeveloping a Product Hypothesis and Personas
02 Product Vision and GoalsProduct Vision and Goals
03 Building a Product Strategy and RoadmapBuilding a Product Strategy and Roadmap
04 Product PrototypingProduct Prototyping
05 Product Analytics and IterationProduct Analytics and Iteration
06 Product Engineering and ExecutionProduct Engineering and Execution
07 Navigating Technical Product ManagementNavigating Technical Product Management
08 Developing a Data-Driven Product StrategyDeveloping a Data-Driven Product Strategy
09 Optimizing Product Strategy Using AnalyticsOptimizing Product Strategy Using Analytics
10 Consumer Insights and Product SpecificationsAnalyzing and Communicating Consumer Insights
11 Delivery MethodologiesApplying Project Methodologies to Technical Products
12 Creating a Compelling Value OfferingCreating a Compelling Value Offering
13 Market Sizing, Competitive Analysis and the Business CaseGetting Started with Spreadsheet Modeling and Business Analytics
14 Digital Platform Strategy and Network EffectsDigital Platform Strategy
15 Pricing and Packaging StrategyPricing Strategy
17 Questions That Drive DecisionsHarvesting Spreadsheet Data
18 Data Landscape and Reports That MatterQuerying Relational Databases; Exploring Data Visualization Techniques
19 AI-Native Data AnalysisCreating Professional Data Visualizations
20 Innovation Strategy and the Innovation PlacematDeveloping Innovation Strategy
21 Innovation Competencies: Lean Startup, Design Thinking and Maker CultureBuilding Innovation Competencies
22 The Innovation ToolkitInnovation Tools
23 Implementing, Evaluating and Scaling InnovationImplementing Innovation; Evaluating and Scaling Innovation
34 Effective WritingPersuasive Writing
35 Presentations and Exec CommsPlanning and Delivering Effective Presentations

Chapters without a course mapping (go-to-market, product operations, lifecycle, AI-era product management, leadership and the capstone) extend the certificate into the rest of the Product 360.